IN MARCH 2023, 2ICONS CELEBRATED ITS 9TH ANNIVERSARY BY RELEASING THE 'UNBIOLOGICAL' CAMPAIGN, A FASHION FILM THAT HIGHLIGHTS THE TRANSFORMATIVE POWER OF CONNECTION AND COLLABORATION BEYOND BLOOD TIES, DRIVING US TO REACH INSPIRING MILESTONES.

What We Want to Say:

In the industry of creation and creativity, one of the most crucial things is to be connected. The "Unbiological'' campaign celebrates bonds forged through shared spirit, beyond blood. Our icons, from diverse backgrounds and challenges, find a family within 2ICONS where they grow together collaboratively. This campaign highlights profound, non-traditional connections, illustrating how individuals merge and intertwine, achieving milestones that inspire others, the essence that encapsulates our soul.

How It Is Brought to Life:

The "Unbiological" campaign is a collaborative work of art, with the internal team playing a significant role. Executively produced by Anggi Wiryadi Putra, the campaign is also produced by icons Glenn Alvin, Edward Wijaya, and Hilarius Bagas, among others. The campaign's execution involves various key figures, including choreographer and Creative Director Daniel Doroshenko, and Erika Lavasha. In addition to releasing the main video, the campaign encompassed a series of significant events. It began with the "Road to Unbiological" video where icons share their personal journeys and transformations within the 2ICONS family. The Gala Premiere, held in a theater setting, is a vibrant celebration marked by warm welcomes and expressions of gratitude from founder Giriaadi Putra, as well as praise from attendees like Radit Tio for the campaign's visuals and performances. The campaign's after-movie offers a behind-the-scenes glimpse into the collaborative and creative process, showcasing the dedication and camaraderie of the team. All to capture the essence of the campaign's theme of unconventional relationships within the fashion and modeling industry.

Reflection for The Future:

Looking forward, 'Unbiological' represents a turning point for Two Icons, fueling a drive for further innovation and collaboration. With gratitude for everyone's dedication, the team eagerly anticipates future projects, united by a shared passion for creativity and inclusivity.

In essence, the "Unbiological" captures our soul that we are family beyond blood.