IN 2023, 2ICONS LAUNCHED 'MARKED BY 2ICONS,' A CAMPAIGN THAT SELLS PRE-LOVED CLOTHING TO SUPPORT FELLOW COMMUNITIES, REFLECTING OUR SPIRIT TO BE A “ROLE MODEL,” HAND IN HAND SPREADING POSITIVITY TO OUR SURROUNDINGS.
Our Starting Point
Throughout our journey of growth, we acknowledge that we have reached where we are today through the collective support of each other. This belief in mutual support inspired our “Unbiological” campaign, which conveys the important message that we are family beyond blood. Beyond the fashion film, in March 2023, we launched Marked by 2ICONS, a pre-loved clothing sale program to fundraise for fellow communities: women with breast cancer, animal shelters, and students in Nusa Tenggara Timur.
The Spirit of ‘We’
Our belief in collective action resonated widely. As we announced this program, several parties joined in, sharing our spirit of collaboration. Visual designs, media partnerships, and contributions from same-spirited collaborators enhanced our campaign. Not stopping there, figures like Chelsea Islan, Jerome Kurnia, Anaz Siantar, and Rafael Smash also contributed by selling their pre-loved clothes, demonstrating a willingness to transcend personal interests and spread positivity.
Our Biggest Hope
In essence, bringing a positive impact to our surroundings is what speaks to our soul.
Recognizing the enthusiasm and support we've received, we are not taking it for granted. We see the potential to create broader societal impacts through our initiatives. By fostering collaboration and leveraging our creativity, we aim to bring new meaning to the lifestyle industry, showing that together, we can drive significant positive changes. This vision aligns with our spirit of being “Role Model” hand in hand spreading positivity to our surroundings.
Find out more: https://www.instagram.com/marked__2icons/